As the world of ecommerce business technologies
evolve at the much faster rate then we can imagine,
new or modified solutions are coming up to meet the
growing needs of ecommerce business. This has
brought about better ecommerce services for
customers and easier business handling for web
stores. One of the solutions that have proved to be
useful to both customers and ecommerce businesses is
the shopping cart (also called the shopping basket,
or just ‘basket’ in British English).
One of the best definitions of a shopping cart was
given by the American Marketing Association, which
defines a Shopping cart as “ a piece of ecommerce
software that is used to make a web store’s products
catalogue, making it available for online ordering
so that customers can select, add/delete, view, and
buy the products.” During online shopping, the
customer uses the shopping cart to group together
all the items they want to buy (also referred to as
‘adding to cart’). When checking out, the shopping
cart calculates the total amount of money the
customer has to pay to receive the goods they want
There are a number of things taken into
consideration when choosing shopping cart software.
Template Based Design
It is important to ensure that the shopping cart
offers template based design. This feature is
available in most modern cart software. Template
based design carts make it easier to modify the
template and the changes will appear on all pages.
It is preferable that the templates are in HTML or
any other language that you have knowledge of. This
will make it even simpler to make the required
If you are using a self hosted or desktop-based cart
(which most people do not) this is not going to be a
problem because you will have full FTP Access by
default. However, if you are using a hosted solution
(which almost everyone does) it is imperative you
make sure that it provides FTP Access. This will be
very helpful when editing templates, uploading
videos images or any other files.
Although all shopping carts have the WYSIWYG editor
for entering the product descriptions, it is
important you choose one that is easy to use and
will make it simple for you to add necessary
information for the products that you sell .
Information such as cost price, stock id, size or
weight might be small things but very important for
running your web store.
It is nice to have a CRM System that has as many
features as possible. Even though there are many CRM
with minimal features that can allow you to purchase
and install features, it is better to get a cart
that has a CRM System that comes bundled with as
many features as possible.
This is one of those ‘must have features’ of any
shopping cart. You will at some stage want to use
coupons to give special offers to your customers and
this is where a nice promotional manager comes in.
When choosing a shopping cart make sure it has a
promotional manager that is easily customizable.
A cart should have an inbuilt mailing manager. This
will enable you to send leads, special offers,
newsletters, payment and promotional reminders, and
follow-up mails to your customers.
There are large number of shopping engines some paid
while others are free. We recommend Google Base and
your shopping cart should support it. Best of all
Google Base is FREE.
There are many other features that you should
consider when choosing the right shopping cart for
your ecommerce business. This is important because
the backbone of an ecommerce store is the shopping
cart and we at NextGen eBiz make sure that we use
and integrate the best ecommerce shopping cart
solutions for our clients in order to ensure they
have the best web store.
If you would like more information about shopping
carts or any other ecommerce development solutions
please get in touch with us at NextGen eBiz.
Get in touch with your
requirements and we'll help start your project.