Payment Gateway
An online payment gateway allows ecommerce
businesses to process (in real time) orders paid
through credit cards. The importance of real time
processing is that once the customer makes an online
payment, they immediately know whether the credit
card was approved or not.
The customer uses the shopping cart before being
directed to the payment gateway. The main purpose of
the shopping cart is to allow the customer to choose
all the items they want to buy from the web store.
When the customer checks out, the shopping cart
calculates the totals, adds the shipping and tax
charges and then collects the customer’s billing and
shipping information. The payment gateway then
captures the customer’s card activity (transaction),
encrypts the information about the transaction,
sends the encrypted information to the credit card
processor and returns a notification to the customer
of whether or not the transaction has been approved.
The seamless process of using the shopping card to
send the customers transactions to the payment
gateway is crucial to ensuring that your customers
do not interact directly with the gateway and that
the connection between the shopping cart and the
gateway is secure. There are things any online
internet payment gateway should perform when a
customer tries to make a purchase. These are:
Authorization
Before any amount is deducted from a credit card,
the credit card issuer must first authorize the
transaction. The internet payment gateway always
checks if the card is approved. The payment gateway
provides the secure link between the customer, the
web store and the credit card processor. It also
ensures that the authorization process is carried
out in about 2 seconds- this is very important
because it saves time (which is the main reason why
most people shop online anyway.)
Settling
At the end of each day, the payment gateway collects
all the information about day’s transactions and
sends them to the web store’s bank as a single
batch. This is to ensure that the web store is paid
for all online sales. This is called Settling. After
settling, it usually takes about 2 days for the
money to be transferred (electronically) in to the
web store’s bank account.
Reporting
This service allows ecommerce business to view,
print or downloads records regarding their online
transactions for review purposes. Some internet
payment gateways are compatible with accounting
packages such as QuickBooks that makes reconciling
and accounting a breeze.
Unlimited users
The best part about online payment gateways is that
they allow an unlimited number of users to make
purchases at the same time. The payment gateway also
accepts many people making purchases from different
location with different card processors to make
purchases at the same time.
Fraud Screening
Because there is a rise in online fraudulent
activities, payment gateways offer various
fraud-screening tools. Some of these screening tools
include CVV and address verification. The payment
gateways also store credit card information reducing
the liability that may arise from ecommerce web
sites storing card information.
The above are only a few of the things that can be
provided by online payment gateways. Like many other
aspects of an ecommerce business, it is important to
choose the best ecommerce solutions provider that
will ensure they provide you with the best payment
gateway option that will ensure that your business
is secure. This is what we do at NextGen eBiz.
At NextGen eBiz, we not only develop the best
ecommerce websites, we ensure that you have the best
payment gateway options for your site so it is
secure and looks professional. If you would like
more information on payment gateways or any other
ecommerce related subjects then please feel free to
contact us. |