Tag Archives: search engine optimization australia

E-Commerce Site: New Insight to Business.

A Smart, attractive and efficient business website is key consideration for any online business. Traffic on any business site really depends upon its overall appearance and presence.

Ecommerce website designing is about getting as many online users to find the website and procure the provided service/product.

Few points to be considered when building an ecommerce site are:

(A) From business owner’s Point of View:

  1. Explore the alternatives and know exactly what you want. Read related articles, latest trends and blogs. Take expert opinion from an ecommerce specialist.
  2. Make sure that ecommerce is an actual need of your business. Products that are sold because of their taste, touch or feel are not good fit for e-business sites. Moreover, there are marketplaces like eBay and Amazon available, some business products are better to be sold through these sites instead of having a dedicated ecommerce site.
  3. Do research about competitive site’s presentation, marketing and sales strategies. How they offer special discounts and sales periodically.
  4. Technology used to develop ecommerce websites must allow flexibility and scalability in case you need to make changes or add new features. Moreover, selected technology should be SEO friendly.
  5. Try to make a simple structure and flow for the site. Customer should not get confused while searching or buying a product.
  6. Choose the website hosting provider very carefully. It should be authentic and secure.
  7. Business would expand its wings if you also plan for mobile responsive sites & apps, as mobile is most indispensable thing in today’s world, and it fulfills all requirements of time, flexibility, varieties etc…
  8. Start developing in parallel, strategy for advertising & marketing of the site.


From visitor’s viewpoint:

i). Navigation should be easy and site should be compatible with major web browsers like IE, Mozilla Firefox, Opera etc.

ii). Product categories and price structure should be clearly defined if there is more than one item.

iii). Site should have easy but advanced product search options. Technologies like Ajax are helpful with typing fields, where suggestions comes as drop down list while typing.

iv). Serving “Micro Moment” majorly people use their smart phones to find information while being in mid of their tasks, so mobiles becoming most important part of generation and they want all sites to be mobile responsive with their apps.

v). Error proof payment system is one of the best ways to gain customer trust and helps with re-visits and re-purchases.

vi). Integration of quote calculator is also helpful to calculate customer’s budget vs. total selling price of all cart added items.

vii). View colour variation option help different type of visitors to see the site in their favourite eye friendly colour combination. It also helps to maintain a fresh look of your website.

vii). For global reach, site should be designed with ability to select multiple languages.

We at NextGen ebiz offer combination of online marketing techniques, innovative design & strong application development capabilities to provide best output and results to enhance site rankings and ultimately business over the internet. www.nextgenebiz.com.au


SEO for Small Business

I believe, it’s every small business owners dream to see their small organization transformed into a large organization spread around the world. It does not mean they want grow into 5000-employee organization with $10Billion turnover in next 5yrs. It’s about their reach to customer base across the Globe.

In today’s online economy, where small business is no longer limited by their physical location or reach, their dream to go global is far closer than it was ever been.

In the past, one of the challenges with any business to market their products worldwide was lack of sales and marketing infrastructure. To build it required constant business growth complimented by huge investment.

Internet marketing Sydney Australia is a blessing for every small business owner with a dream to grow big. Internet marketing is the most cost effective way for any business to market their products and services worldwide. Best of all, Internet marketing is not a domain of select few. Numerous Internet marketing specialists can help achieve your objectives. Continue reading

Web Design & Ecommerce

For an online ecommerce shop front, their website design is as important as designing brick & mortar shop. Just imagine going to a huge hardware store and once you get in, you can’t see any signage or anyone one coming to help you.

How would you feel trying to find something you really need urgently from stack of million items? On top that, the store is so shabby and with bad colour combinations that you feel like throwing up. May be at that time, you will run faster than Usain Bolt out of that shop and take hundred other potential customers with you by shouting it loud. That is called negative publicity through word of mouth.

Online ecommerce stores are exactly like that, only difference is, our fingertips do the running. It depends entirely on business owner to appreciate the value of making their online shop fronts, presentable, inviting and provide exceptional customer experience.

Web design (sydney) should make your customer’s browsing experience a fun activity and they should feel compelled to buy more than what they planned for initially. Continue reading

Monitor Where You’re Site Stands Today

It is always important to check your website log regularly to track where visitors are coming from and the search terms they are using to find your site. More importantly you should be aware of your website’s current ranking on Search engines e.g. Google. There are tools like Google toolbar or Alexa that helps you to check your website ranking against a keyword.

Content is king, so be sure to have useful, well-written and unique content that will focus on top keywords or keyword phrase. Be sure to have a unique, keyword focused Title tag on every page of the site.

Regular content update can help improve your website’s ranking. Add new, useful content to site pages on regular basis. Content freshness adds relevancy to any site in the eyes of the search engines. If content of a site does not change often, please consider having a blog section because search spiders like fresh text. Blog at least three times a week with good and unique content to feed those little crawlers. Continue reading

What Is On-Page Search Engine Optimization

What is On-Page Search Engine Optimization and how it can affect your website’s Search Engine Ranking.

There are number of factors that affect the page rank of a web site in different search engines. These factors are broadly classified as internal and external page ranking Factors. Site structure and layout is an important part of Internal Page ranking factor that determines the position of a web site where it will rank in the relevant search result.

Few of the points below are helpful when setting up a web site page. One of the common myths about number of pages a site should have is, more the pages – better the rank. However, that is not true. Number of pages may be limited but it is the content that matters. Ongoing update and addition of your website pages helps search engines like Google to count it as fresh content. Updates from time to time such as publishing articles, news, press release, useful tips etc are helpful.

1. Page Size: Less words / sentences on a web page will less likely to get attention during search engines listing because quality content in adequate words are one of the main parameters to count a page as quality page. Most of these search engines counts a page with 400 to 3000 words on a page as good page (Around 2000 to 20,000 characters). Continue reading

How To Retain Your Customer Base In These Changing Times?

Recent wave of profit downgrades by retail giants has sent a shockwave across much of the retail industry. Especially small retailers are feeling most of the pain. Issue here is their expense bills keep coming while customers come in to look around and then go online to buy from overseas stores.

Do customers always get what they want when they order online? Or they’re willing to compromise a bit for better price? And prepared to wait even longer in holiday season to receive the goods and loose all the excitement of having it straight away.

We can never compare the feeling and excitement of buying at the shop where you can touch and feel what you like as compared placing an order through virtual world and then hope for the best.

One of the reasons for this growing trend to shop online is the perception that you can get better product at cheaper price.

As a retailer, you have an enormous advantage over online shopping in terms of personal touch, real products and assurance that if something goes wrong, where to go back. You can easily extend this advantage by offering choice to your customers between buying at store at listed price or buy at lower price from your online store and wait 3-5 days. Continue reading

Growing Influence Of Social Networking

As we know, social media is increasingly playing an important role in our lives, such as Facebook, MSN messenger and YouTube.  Especially for teenage generation, these sites are pretty important when it comes to catching up with friends and checking out what’s going on in people’s lives etc.

YouTube is pretty important as it provides entertainment such as music videos and funny stuff that is yet to be popular. They can stay updated with the latest and upcoming events that are on Facebook and concerts in YouTube. The social media is a new and upcoming trend that is still waiting for its use to be at its peak.

Social Media can have as many flaws as its pros. You have to watch out what you’re posting onto the internet. For instance you went for a job interview, there is a possibility that your perspective employer will search you up on the internet. If you have an inappropriate videos, posts or updates, it will certainly have an adverse impact on your chance to get employed.

Social Media is gaining ground each day because it makes sense and it relates to basic human behavior to be able to interact with friends and family with least amount of effort.
Businesses have now started to appreciate the power of social media in addition to search engines and the need to consider Social Media optimization as an integral part of their online marketing strategy. Continue reading

What A 15yr Old Thinks About Shopping

Shopping is a good thing. Depending on whom you are. But if we didn’t have shopping, then the economy would be almost like Greece at the moment and I know for a fact that nobody wants that. So for the country and other connecting countries to avoid it, the economy needs consumers where they can shop for goods and services and things like that and give back to the banks so the economy can stay afloat we will all be able to survive. Without shopping, we would not have a future.

As a fifteen year old kid, I like shopping. Well sometimes. Whether it’ll be a new jacket, new shoes or just window shopping. When I can’t be bothered going out to the shops, I just sit online and browse on store’s websites. Some of them are good and some are bad. What I look for at online stores are that they look good and at the same time it is easy to navigate your way through the site. As well as that, I also look for is that the site should have a wide variety of whatever I am browsing through whether it’ll be shoes or clothes etc.

For example, I went to one of the leading fashion chain’s website. Though I like the store, I don’t really like the online store. This affects the company as people are looking for simpler ways of looking for items rather than wasting time in stores and most of the time you don’t even get the item of clothing that you wanted. Continue reading

E-Commerce Gaining Ground In Australia

While Australian Australian ecommerce still has a long road to travel before catching up with US and Europe, a recent study has found that the divide is steadily closing.

Australian businesses are increasingly realizing the importance of e-commerce in Australia to stay competitive and their ability to reach out to customers far and wide. But there’s more work to be done to close the gap that remains too large especially in the small business sector.

However, of greater concern is the fact that many small businesses in Australia do not realize that e-business is critical to their competitive success.

As per IDC “Too many small business operators believe that having e-mail and a basic Web site is enough, but it’s not”.  E-business is the way of the future that will enable them to meet the challenges of local and global competitors.” Continue reading

New Google Search Update Could Spell More Trouble For Business Websites?

“If you don’t update your business website very often, you may want to rethink your online content strategy. Google’s search algorithm will now put a higher priority on high-quality content; the search giant has announced a new update that aims to provide users with “the most up-to-date results.”

So what does that mean to a business? For Online focussed businesses which are investing time to ensure their website reflects latest offerings and updates, it’s a Godsend and an opportunity to get ahead of your competition. If the content about your business doesn’t require regular updates then blogging is the best way to make sure you show up in search engines. But the point is, if you have a website, please make sure, you look after it. Continue reading